What you may already know is what will be a huge focus in the coming years… a focus that the majority of marketers and advertisers are missing today! You are a BIG bullseye.
In the link below from Esquire, you will read that “Every day 10,000 Americans are turning 65 and by 2030, one in five of us will be 65 or over,” and they mention several other highlights such as “older Americans have $15 trillion in spending power” and “the Boomers will deliver the largest transfer of generational wealth in the history of the world, an estimated $60 to $70 trillion dollars in assets that will either be accessed by them or passed on to the next generations.”
So what do you need to know as the targeted audience? Read HERE