Dry January: Zero Proof Tastes Real, Wins Awards

A new company, Ritual Zero Proof, was introduced in September of 2019 and when it launched with a six-month supply, it was sold out in just 5 weeks. The 3 founders were not weren’t satisfied until it tasted and smelled and felt like the real thing – and their successful efforts have now put their products on shelves across the country.

Ritual’s Gin, Whiskey, Tequila, Rum and Aperitif Alternatives are made for anyone who’s driving, training, dieting, parenting, staying out late, getting up early, seeking the perfect third drink or abstaining altogether.  “Testament to this, Aperitif Alternative was awarded Double Gold at the prestigious San Francisco World Spirits Competition, rounding up the best alcoholic and non-alcoholic products in the world, ahead of its launch.”

“Ritual zero proof is the first American spirit alternative that echoes the taste, the smell and the burn of liquor without the alcohol or calories,” co-founder Marcus Sakey says. “Our whisky alternative is rich with vanilla and caramel. Our gin is bright and herbaceous. They both have the heat and the bite that you expect of alcohol. You need that to make a proper cocktail.” Forbes article

If you doubt this, try it yourself with their easy refund policy “If you aren’t happy with your purchase for any reason, please email us for an exchange or refund within 30 days of receipt.”

Ritual can make non-alcoholic versions of classic recipes. “Ritual Zero Proof Gin Alternative mirrors the familiar flavor of gin with cucumber, juniper berries, mint and basil, perfectly served with tonic; the whiskey alternative is warm and soulful, with notes of oak and vanilla, the perfect match for orange and bitters. Overall, consumers choosing not to drink alcohol are ready to mark a moment with something more than club soda, creating a demand for even more spirit alternatives.”

With recipes using their Alternative Tequila, Whiskey, Gin, Rum and Aperitif, you can have the same tasting Margarita, Cosmopolitan, Paloma, Whiskey Sour, Bee’s Knees, Old Fashioned, Manhattan, Rum & Coke, and more.